See the difference
Quovel makes
Follow a conversion from click to dashboard. Left is how it works today. Right is how it works with Quovel.
3 heavy scripts load
Meta Pixel, Google Tag, TikTok Pixel — all from known ad domains. Easy targets for blockers.
1 lightweight script
cr.js loads from your domain — first-party, undetectable by ad blockers. Replaces all 3 scripts.
Conversion lost in 3 days
Safari ITP caps cookies to 7 days (24h for some). User returns after 3 days — Meta doesn't recognize them.
Matched pair — never lost
Pixel writes event_id + first-party cookie. Server reads the same event_id. Even if cookie expires, server has the data.
No dedup, no verification
Each pixel fires independently. Meta and Google both claim the same conversion. No retry if it fails.
Dedup + server-to-server
Events deduplicated by event_id. Enriched with cookies. Delivered S2S with retry.
4 dashboards, 4 truths
Meta Ads Manager, Google Ads, GA4, Shopify — all show different numbers. The CMO guesses.
One dashboard, one truth
Platform Truth shows verified conversions per source with actual ROAS. Budget recommendations included.
5 days of silence
Meta token expires. No one notices. 2,400 conversions lost before someone checks manually.
Events silently fail.
2,400 events gone. Unrecoverable.
Alert in 5 minutes
Quovel detects the 401, sends Slack alert, buffers events. When token renewed, replays everything.
Auto-paused. Events buffered.
Renew → auto-replay 340 buffered."
Data scattered everywhere
Revenue in Shopify. Traffic in GA4. Ads in Meta. Behavior in Hotjar. No connection between them.
Everything from one pixel
Revenue by source, journeys, product performance, abandonment intelligence — all connected. One login.
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