01 User visits
02 Purchase
03 Delivery
04 Dashboard
05 Alerts
06 Intelligence
Try Quovel

See the difference
Quovel makes

Follow a conversion from click to dashboard. Left is how it works today. Right is how it works with Quovel.

SCROLL TO BEGIN
STEP 01User visits your site
✗ Without Quovel

3 heavy scripts load

Meta Pixel, Google Tag, TikTok Pixel — all from known ad domains. Easy targets for blockers.

connect.facebook.net/fbevents.js
googletagmanager.com/gtag.js
analytics.tiktok.com/pixel.js
Tracking coverage
58%
42% invisible
✓ With Quovel

1 lightweight script

cr.js loads from your domain — first-party, undetectable by ad blockers. Replaces all 3 scripts.

tracking.yourstore.com/cr.js — 3KB
Tracking coverage
99%
+41% recovered
STEP 02User makes a purchase
✗ Without Quovel

Conversion lost in 3 days

Safari ITP caps cookies to 7 days (24h for some). User returns after 3 days — Meta doesn't recognize them.

Day 1: Click
Day 3: Returns
Cookie expired
❌ Lost
Multi-visit attribution
~40%
✓ With Quovel

Matched pair — never lost

Pixel writes event_id + first-party cookie. Server reads the same event_id. Even if cookie expires, server has the data.

Pixel: event_id
+
Server: event_id
=
✓ Matched
Multi-visit attribution
94%
+54% captured
STEP 03Data reaches platforms
✗ Without Quovel

No dedup, no verification

Each pixel fires independently. Meta and Google both claim the same conversion. No retry if it fails.

Meta
1,020
Google
412
Total
1,432
Reality: only 847 purchases
✓ With Quovel

Dedup + server-to-server

Events deduplicated by event_id. Enriched with cookies. Delivered S2S with retry.

Meta
523
Google
198
Organic
126
Verified
847
✓ Deduplicated and source-attributed
STEP 04CMO opens the dashboard
✗ Without Quovel

4 dashboards, 4 truths

Meta Ads Manager, Google Ads, GA4, Shopify — all show different numbers. The CMO guesses.

Meta: ROAS 6.4x INFLATED
Google: ROAS 4.7x INFLATED
GA4: ROAS 2.8x CONFLICTING
Shopify: revenue only NO SOURCE
✓ With Quovel

One dashboard, one truth

Platform Truth shows verified conversions per source with actual ROAS. Budget recommendations included.

PLATFORM TRUTH — LAST 7 DAYS
Meta — actual ROAS3.2x
Google — actual ROAS2.1x
Meta over-reporting+95%
Google over-reporting+108%
Reallocation impact+€4,200/mo
STEP 05Something breaks
✗ Without Quovel

5 days of silence

Meta token expires. No one notices. 2,400 conversions lost before someone checks manually.

Day 1 — Token expires
No alert. No monitoring.
Events silently fail.
Day 5 — CMO notices
"Why did performance drop?"
2,400 events gone. Unrecoverable.
✓ With Quovel

Alert in 5 minutes

Quovel detects the 401, sends Slack alert, buffers events. When token renewed, replays everything.

14:32 UTC — Detected
Meta CAPI: HTTP 401 — token expired.
Auto-paused. Events buffered.
14:35 UTC — Slack
"Meta token expired. 0 events lost.
Renew → auto-replay 340 buffered."
Events lost
0
vs 2,400 without
STEP 06Revenue intelligence
✗ Without Quovel

Data scattered everywhere

Revenue in Shopify. Traffic in GA4. Ads in Meta. Behavior in Hotjar. No connection between them.

Shopify → revenue, no source
GA4 → traffic, no revenue
Meta → inflated ROAS
Hotjar → clicks, no money
No single source of truth
✓ With Quovel

Everything from one pixel

Revenue by source, journeys, product performance, abandonment intelligence — all connected. One login.

REVENUE INTELLIGENCE
Revenue (30d)€142,847
Cart abandonment€34,200
68% abandon at shippingFixable
Recoverable w/ free ship+€4,650/mo
Ultraboost: 5K views, 2.3% cartFIX

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